A travel magazine was established as the state’s official magazine and its mission was to showcase the best of what the state has to offer—its rich history as well as its wealth of travel destinations, great restaurants, interesting people, exciting experiences, and, of course, its diverse natural beauty.
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The magazine wants to increase revenue by providing more advertising opportunities and grow their subscription base to reach a larger demographic.
User Experience | User Interface | Design strategy | Research | Project Management
To achieve this, strategic advertising opportunities were placed as content types, banner ads and sidebar ads.