GBF was growing, but their website didn’t reflect the amazing work they were doing around the world. The website was difficult to navigate, and the mission wasn’t immediately apparent. It was outdated compared to current design trends, and no longer accurately reflected their brand. It was also built on a platform that cannot be easily updated and didn’t scale for mobile.
User Experience | User Interface | Web Dev | Storytelling | Design strategy | Research | Art Direction
The goal for building the website was to create a visual language that could foster the growth of the brand, build a community of advocates, and create a tool that could carry the brand forward. GBF has fundraising goals, and with a strong facelift, the website allows the brand to reflect the same level of importance as its mission.